If you are skeptical of marketing, we don’t blame you one bit. Marketing is a messy business, and not that many people are good at it. It’s easy to spend a lot of money on marketing with precious little to show for it. And there’s no shortage of people or platforms ready to swip…
How to rename the Washington Football Team
This is one of my favorite marketing maxims: “don’t just tell me what you do, tell me what you do for me.” My favorite example in action is on the back…
I took last week off for rest and relaxation in West Texas, my happy place. We now return to your regularly scheduled programming. Even if you don’t kn…
Some folks are missing the "aha" of what is going to happen in the future with NFTs. Right now NFTs are representing as a blockchain-based version of t…
We say this to our clients over and over and over again. I make my students at Acton MBA repeat it aloud in unison in class. The best messaging has the…
It’s a decidedly VUCA world and the new year has been filled with crises in my world, and very likely yours as well. If I could get every leader I know…
In 2002, psychologist Daniel Kahneman won a Nobel Prize for research conducted with his late colleague Amos Tversky on and around the idea of loss aver…
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