Field Guide To Modern Marketing
If you are skeptical of marketing, we don’t blame you one bit. Marketing is a messy business, and not that many people are good at it. It’s easy to spend a lot of money on marketing with precious little to show for it. And there’s no shortage of people or platforms ready to swip…
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How to rename the Washington Football Team
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This is one of my favorite marketing maxims: “don’t just tell me what you do, tell me what you do for me.” My favorite example in action is on the back…
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I took last week off for rest and relaxation in West Texas, my happy place. We now return to your regularly scheduled programming. Even if you don’t kn…
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Some folks are missing the "aha" of what is going to happen in the future with NFTs. Right now NFTs are representing as a blockchain-based version of t…
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We say this to our clients over and over and over again. I make my students at Acton MBA repeat it aloud in unison in class. The best messaging has the…
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It’s a decidedly VUCA world and the new year has been filled with crises in my world, and very likely yours as well. If I could get every leader I know…
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In 2002, psychologist Daniel Kahneman won a Nobel Prize for research conducted with his late colleague Amos Tversky on and around the idea of loss aver…
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Field Guide To Modern Marketing


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