Field Guide To Modern Marketing

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June 2021

Hey, Dan Snyder
How to rename the Washington Football Team
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Josh Jones-Dilworth
3

May 2021

April 2021

March 2021

Why Marketers Should Care About NFTs
Some folks are missing the "aha" of what is going to happen in the future with NFTs. Right now NFTs are representing as a blockchain-based version of…
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Josh Jones-Dilworth
1
The Best Messaging Has The Courage To Be Incomplete
We say this to our clients over and over and over again. I make my students at Acton MBA repeat it aloud in unison in class. The best messaging has the…
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Josh Jones-Dilworth
Crisis Comms 101
It’s a decidedly VUCA world and the new year has been filled with crises in my world, and very likely yours as well. If I could get every leader I know…
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Josh Jones-Dilworth
An Order of Magnitude Better
In 2002, psychologist Daniel Kahneman won a Nobel Prize for research conducted with his late colleague Amos Tversky on and around the idea of loss…
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Josh Jones-Dilworth
It’s All About The Customer
Let’s get into some things that you can start using right now. Whenever any of us is stuck at JDI, we do whatever is necessary to get back in the shoes…
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Josh Jones-Dilworth
Marketing Sucks, Long Live Marketing
If you are skeptical of marketing, we don’t blame you one bit. Marketing is a messy business, and not that many people are good at it. It’s easy to…
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Josh Jones-Dilworth
The Four Mother Value Props (and a new Fifth)
In marketing we like to say that everything traces back to 4 mother value propositions, sort of like how in French cooking there are 5 mother sauces …
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Josh Jones-Dilworth
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