In 2002, psychologist Daniel Kahneman won a Nobel Prize for research conducted with his late colleague Amos Tversky on and around the idea of loss aversion. The duo concluded that most people will not accept a $100 bet where there is only a 50% chance of winning.
An Order of Magnitude Better
An Order of Magnitude Better
An Order of Magnitude Better
In 2002, psychologist Daniel Kahneman won a Nobel Prize for research conducted with his late colleague Amos Tversky on and around the idea of loss aversion. The duo concluded that most people will not accept a $100 bet where there is only a 50% chance of winning.