This is one of my favorite marketing maxims: “don’t just tell me what you do, tell me what you do for me.” My favorite example in action is on the back of the bottle of Decoy wine. It reads: “everyday wine for the well informed.” I wrote about Decoy
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Don't Just Tell Me What You Do, Tell Me What…
This is one of my favorite marketing maxims: “don’t just tell me what you do, tell me what you do for me.” My favorite example in action is on the back of the bottle of Decoy wine. It reads: “everyday wine for the well informed.” I wrote about Decoy
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