In marketing we like to say that everything traces back to 4 mother value propositions, sort of like how in French cooking there are 5 mother sauces — Bechamel, Tomate, Hollandaise, Espagnole, and Veloute.
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The Four Mother Value Props (and a new Fifth)
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In marketing we like to say that everything traces back to 4 mother value propositions, sort of like how in French cooking there are 5 mother sauces — Bechamel, Tomate, Hollandaise, Espagnole, and Veloute.