Field Guide To Modern Marketing

Field Guide To Modern Marketing

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June 2021

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March 2021

Why Marketers Should Care About NFTs
Some folks are missing the "aha" of what is going to happen in the future with NFTs.
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Josh Jones-Dilworth
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The Best Messaging Has The Courage To Be Incomplete
We say this to our clients over and over and over again.
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Josh Jones-Dilworth
Crisis Comms 101
It’s a decidedly VUCA world and the new year has been filled with crises in my world, and very likely yours as well.
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Josh Jones-Dilworth
An Order of Magnitude Better
In 2002, psychologist Daniel Kahneman won a Nobel Prize for research conducted with his late colleague Amos Tversky on and around the idea of loss…
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Josh Jones-Dilworth
It’s All About The Customer
Let’s get into some things that you can start using right now.
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Josh Jones-Dilworth
Marketing Sucks, Long Live Marketing
If you are skeptical of marketing, we don’t blame you one bit.
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Josh Jones-Dilworth
The Four Mother Value Props (and a new Fifth)
In marketing we like to say that everything traces back to 4 mother value propositions, sort of like how in French cooking there are 5 mother sauces …
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Josh Jones-Dilworth
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