Field Guide To Modern Marketing
Subscribe
Sign in
Home
Archive
About
New
The Theory of Negativity
And...we’re back! Thanks for opening. The Theory of Negativity is the only magical marketing secret we have ever come across. And you get to hear about…
Josh Jones-Dilworth
Dec 3, 2021
1
Share this post
The Theory of Negativity
joshjonesdilworth.substack.com
Copy link
Twitter
Facebook
Email
Hey, Dan Snyder
How to rename the Washington Football Team
Josh Jones-Dilworth
Jun 4, 2021
6
3
Share this post
Hey, Dan Snyder
joshjonesdilworth.substack.com
Copy link
Twitter
Facebook
Email
Don't Just Tell Me What You Do, Tell Me What You Do For Me
This is one of my favorite marketing maxims: “don’t just tell me what you do, tell me what you do for me.” My favorite example in action is on the back…
Josh Jones-Dilworth
May 5, 2021
1
1
Share this post
Don't Just Tell Me What You Do, Tell Me What You Do For Me
joshjonesdilworth.substack.com
Copy link
Twitter
Facebook
Email
The New Rule of 29
I took last week off for rest and relaxation in West Texas, my happy place. We now return to your regularly scheduled programming. Even if you don’t…
Josh Jones-Dilworth
Apr 9, 2021
1
Share this post
The New Rule of 29
joshjonesdilworth.substack.com
Copy link
Twitter
Facebook
Email
Why Marketers Should Care About NFTs
Some folks are missing the "aha" of what is going to happen in the future with NFTs. Right now NFTs are representing as a blockchain-based version of…
Josh Jones-Dilworth
Mar 26, 2021
2
1
Share this post
Why Marketers Should Care About NFTs
joshjonesdilworth.substack.com
Copy link
Twitter
Facebook
Email
The Best Messaging Has The Courage To Be Incomplete
We say this to our clients over and over and over again. I make my students at Acton MBA repeat it aloud in unison in class. The best messaging has the…
Josh Jones-Dilworth
Mar 19, 2021
2
Share this post
The Best Messaging Has The Courage To Be Incomplete
joshjonesdilworth.substack.com
Copy link
Twitter
Facebook
Email
Crisis Comms 101
It’s a decidedly VUCA world and the new year has been filled with crises in my world, and very likely yours as well. If I could get every leader I know…
Josh Jones-Dilworth
Mar 13, 2021
1
Share this post
Crisis Comms 101
joshjonesdilworth.substack.com
Copy link
Twitter
Facebook
Email
An Order of Magnitude Better
In 2002, psychologist Daniel Kahneman won a Nobel Prize for research conducted with his late colleague Amos Tversky on and around the idea of loss…
Josh Jones-Dilworth
Mar 5, 2021
Share this post
An Order of Magnitude Better
joshjonesdilworth.substack.com
Copy link
Twitter
Facebook
Email
It’s All About The Customer
Let’s get into some things that you can start using right now. Whenever any of us is stuck at JDI, we do whatever is necessary to get back in the shoes…
Josh Jones-Dilworth
Mar 5, 2021
Share this post
It’s All About The Customer
joshjonesdilworth.substack.com
Copy link
Twitter
Facebook
Email
Marketing Sucks, Long Live Marketing
If you are skeptical of marketing, we don’t blame you one bit. Marketing is a messy business, and not that many people are good at it. It’s easy to…
Josh Jones-Dilworth
Mar 5, 2021
Share this post
Marketing Sucks, Long Live Marketing
joshjonesdilworth.substack.com
Copy link
Twitter
Facebook
Email
The Four Mother Value Props (and a new Fifth)
In marketing we like to say that everything traces back to 4 mother value propositions, sort of like how in French cooking there are 5 mother sauces …
Josh Jones-Dilworth
Mar 5, 2021
Share this post
The Four Mother Value Props (and a new Fifth)
joshjonesdilworth.substack.com
Copy link
Twitter
Facebook
Email
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts