Field Guide To Modern Marketing

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And...we’re back! Thanks for opening. The Theory of Negativity is the only magical marketing secret we have ever come across. And you get to hear about…
Josh Jones-Dilworth
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How to rename the Washington Football Team
Josh Jones-Dilworth
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This is one of my favorite marketing maxims: “don’t just tell me what you do, tell me what you do for me.” My favorite example in action is on the back…
Josh Jones-Dilworth
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I took last week off for rest and relaxation in West Texas, my happy place. We now return to your regularly scheduled programming. Even if you don’t…
Josh Jones-Dilworth
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Some folks are missing the "aha" of what is going to happen in the future with NFTs. Right now NFTs are representing as a blockchain-based version of…
Josh Jones-Dilworth
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We say this to our clients over and over and over again. I make my students at Acton MBA repeat it aloud in unison in class. The best messaging has the…
Josh Jones-Dilworth
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It’s a decidedly VUCA world and the new year has been filled with crises in my world, and very likely yours as well. If I could get every leader I know…
Josh Jones-Dilworth
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In 2002, psychologist Daniel Kahneman won a Nobel Prize for research conducted with his late colleague Amos Tversky on and around the idea of loss…
Josh Jones-Dilworth
Let’s get into some things that you can start using right now. Whenever any of us is stuck at JDI, we do whatever is necessary to get back in the shoes…
Josh Jones-Dilworth
If you are skeptical of marketing, we don’t blame you one bit. Marketing is a messy business, and not that many people are good at it. It’s easy to…
Josh Jones-Dilworth
In marketing we like to say that everything traces back to 4 mother value propositions, sort of like how in French cooking there are 5 mother sauces …
Josh Jones-Dilworth
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